Twitter has announced it’s go on to offer ‘promoted tweets’ as a form of advertising through the service, the California based social network is valued at over 1 billion but so far fails to generate revenue. Since their start up in 2006, Twitter has avoided the seduction of traditional advertising in order to build خرید قهوه موکا گانودرما value before profit, an unusually risky business move.
Recently launched was the thirstily anticipated ‘promoted tweets’, a marketing opportunity that Twitter co-founder Biz Stone describes as “ordinary twitter updates that businesses and firms want to highlight to a larger group of users”.
To keep the natural feel of Twitter, the management insist the twitter updates “resonate with users”, only allowing twitter updates to keep present if they are retweeted and replied to in order to prevent a spam effect. Initially, the twitter updates will appear at the top of search results like Google ‘sponsored links’ but a second development will dsicover them incorporated into the for of individual users.
Thousands of large and small companies have used Twitter, some retail, some just to have a presence but a touch have generated a substantial income from use of the service. They are able to create RETURN ON YOUR INVESTMENT and boost customer loyalty and satisfaction. Starbucks has primarily used Twitter as a promotional tool but also a place for customer service. It has been hugely successful to advertise customer interaction and relationships with the brand.
Starbucks almost became public foe primary after their questionable drive for monopolisation with their too expensive coffee. They also could actually successfully manage social media, which is Twitter, in a fashion that promoted their customer interaction and build personal relationships with consumers. Using the promoted twitter updates will allow Starbucks to reach millions of potential customers and, if managed like their usual twitter updates, should build relationships with an a whole lot larger group of customers.
Experts have said how companies like Starbucks could provide offers and discounts to anyone who ‘retweets’ some text which could provide a huge level of ‘word-of-mouth’ promotion at no extra cost than the original twitter update.