CRM Software solutions are a fundamental element of the sales, marketing and customer service on most establishments. Today, CRM Software dwells far further than these functions to manage all business requirements. It’s been classified as by the people at Microsof company as xRM — (x) anything Relationship Management. Choosing which solution is right for your company is not easy and often companies compare different CRM offerings. Two of the major CRM software applications available today are Microsof داناپرداز company Character CRM and Salesforce.

There was a time with one of these two CRM software applications the option was more monochrome. You either looked at software stationed in-house (Microsoft Character CRM) v the software-as-a-service model (Salesforce).

Now that Microsof company has moved into the fog up with their software as a service model and Salesforce now has a development platform with its “Force” offering what you can do are now blurred.

Salesforce was founded in 1999 with a vision to create an on-demand information management service that would replace traditional enterprise software technology. Salesforce calls itself “the enterprise cloud-computing company”. Sales Cloud™ and Service Cloud™ are Salesforce’s applications for sales and customer service. Their approach to the fog up processing deployment model has led to them developing the force. com fog up platform that enables developers and users to build business applications on top of the Salesforce offering.

Microsof company Character CRM, created by Microsof company product team with vast resources was made with a long-term vision that will allow Customers to use CRM with multiple Microsof company products and choose deployment options to meet organisational needs.

IT examiner Springboard found Foreign and New Zealand was already the most mature market for SaaS applications in the Asia-Pacific region.

According to BRW Journal the market is tipped to grow 45% a year in Australia and New Zealand from $UA 1. 7 thousand in 08 to $US7. 7 thousand by 2012. The journal also referred to customer relationship management software as the most popular SaaS application (35 percent) and that “companies in Australia are using SaaS because it’s cheaper, rather than because it’s safer to use. Only 9 percent specified “ease of use” as the reason for choosing SaaS.

Choice and Flexibility

With a multitenant CRM solution, Microsof company Character CRM offers several deployment options, depending on your needs. On-demand, on-premise, and partner-hosted models are around for Microsof company Dynamic CRM. If your deployment requirements change so too can your CRM software deployment options as each deployment option is created for a passing fancy modern buildings and data model. For example, you can take your configurations and data managed by Microsof company and proceed to In-House in order to a Microsof company Partner web based CRM software managed model. Salesforce platform offers SaaS by the Fog up and you don’t own the software and configurations. If you want to change to an in-house solution you need to proceed to another CRM application. You need to factor the cost of getting your data out of Salesforce. Depending on the level of ongoing you buy for Salesforce there have been reports of your data being held hostage. This is, depending on your level of ongoing you need to upgrade your ongoing in order to move crucial computer data.


Salesforce claims to cost considerably less but Microsof company Character CRM contends that the comparison is not for like services. A-la-carte pricing that is additional to potential price nature hikes at contract rebirth time can significantly affect the entire cost of Salesforce. When assessing comparable online products between the two opponents, Microsof company Character CRM Online is available for less than 50% of the Salesforce fee. The latest pricing in america indicates that “Microsoft CRM [Online] runs $44-59 per user per month, compared to $125 for Salesforce” Professional Edition.

Entry price for Salesforce is cheaper but if you want more functionality you obviously have to pay more. With Microsof company CRM you have access to the entire system from the moment you first purchase. Your purchase decision should never be based on solely on price as its only one component in the decision making process. Those that buy first time around on price usually call back 6-24 months later asking for help. From personal experience decision makers who purchase solely on price first time around re-purchase the second time around on service. To compare in-house versus managed pricing you need to calculate over a 3-5 year period and not just 12 months.

Ownership of Data

Salesforce, as a software-as-a-service provider, does not own the data collected by its customers. Instead, its data revolves are outsourced to Equinix, an authorized company in america and Singapore. With Microsof company CRM for in-house, and partner managed options, customers have full control over the security and physical location of their data. You can replace and take crucial computer data between these options. Microsof company CRM Online managed by Microsof company will be released in Australia late 2010 and the data will be managed in Singapore. Again, you can realize your desire to move from managed to in-house but the online model will have some constraints around customisation code. In order for Salesforce customers to get development platform capabilities the doctor has to buy the unlimited version.


Microsof company Character CRM is designed for easy user adopting due to its similarity and compatibility with Microsof company Office and Outlook. Simply put, it is designed to minimize the requirement for training, reduce application switching, and produce high productivity. With the launch of Microsof company CRM 5 or 2011 its release name), Office 2010 and SharePoint 2010 the GUI (interface) between the three product rooms becomes very similar in look and feel. This provides users with an easy to learn experience and greater chance of user customer base.

Salesforce graphic program is modern and may be easy to use for most users. The integration to Microsof company Outlook and Office is reported as significantly less strong as Character CRM for MS Shine and Outlook. Those using Google Mail will find Salesforce to their choice.

Both Salesforce and Character CRM have similar adventures including sales staff automation, customer service and support, marketing automation, document management, contract management, product brochure management and reports. Although each component for each product has its strengths and disadvantages alongside you need to evaluate each application component against your business requirements (and not user likeability).

Often an organisation short lists three CRM applications to be presented to its users. Evaluation should not be based heavily (if at all) on the users choice the look and feel of the graphic program. The users of an organisation tend to decide on one CRM application as naturally we feel preferred with what we already know. If you ask a merchant who has been using a paper work schedule for 30 years, what is better? A paper based or CRM system the answer is always paper! Over the years I have witnessed three different systems put in front of users at different establishments and there is never a clear winner for the CRM application chosen.

At present, Salesforce has a lot of easy to use business add-on products for its core offerings built on its force. com platform. Microsof company has a host of ISV Partners who have built add-on products to Microsof company CRM but it’s not as easy to find these add-on’s spread out across the globe on various websites. Microsof company has just launched Pinpoint that allows you to search globally for Partner software solutions. Also, Microsof company CRM Character Online does not give you the same access to write custom code in a sandbox because Microsof company did not want outside code in its application, but with Microsof company Glowing blue, ISVs can execute their own code.

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